Privacy Policy
Last modified: October 9, 2026
1. Introduction
American Lightweight Materials Manufacturing Innovation Institute, d/b/a LIFT (“LIFT” or “we” or “us”) respects your privacy and is committed to protecting it through our compliance with this privacy notice.
This Website Privacy Notice (our “Privacy Notice”) describes the types of information we may collect, use, maintain, protect, disclose, or otherwise process about you when you visit our website, lift.technology (the “Website”), and our practices for collecting, using, maintaining, protecting, disclosing, or otherwise processing that information.
This Privacy Notice applies to information we collect:
- through your use of or interaction with our Website; and
- in email, text, over the phone, and via other electronic communications between you and LIFT through any medium.
It does not apply to information collected by:
- us offline or through any other means, including on any other website operated by LIFT or any third party (including our affiliates and subsidiaries);
- us or any of our affiliates or subsidiaries related to your or any other individual’s employment or potential employment with us; or
- any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Website.
Please read this Privacy Notice carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, please do not use our Website. By accessing or using our Website, you agree to this Privacy Notice. This Privacy Notice may change from time to time (see Changes to Our Privacy Notice). Your continued use of our Website after we make changes is deemed to be acceptance of those changes, so please check this Privacy Notice periodically for updates.
2. Information We Collect About You and How We Collect It
Throughout this Privacy Notice, the term “Personal Data” means any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or device. However, Personal Data does not include any deidentified or aggregated information.
Generally
We collect Personal Data from various sources, including:
- directly from you when you provide it to us;
- automatically as you navigate through or otherwise use the Website; and
- information that we create about you as you use our Website.
Information You Provide to Us
We may collect the following types of Personal Data directly from you when you access or use our Website: real name, postal address, email address, telephone number, account name, title, employer name, credit card number, signature, and any other identifier by which you may be contacted online or offline. In addition, we also collect other types of information that you may provide when you fill out a form or through your correspondence with us, including, but not limited to, business contact information (e.g., work address, email address and phone number, job title, name of employer).
The Personal Data we collect through our Website includes:
- information that you provide by filling in forms on our Website, such as in connection with registering for a membership, answering questions or surveys that we might ask you to complete, entering a contest or promotion sponsored or offered by or through us, or reporting a problem or other issue with our Website;
- records and copies of your correspondence (including email addresses), if you contact us; and
- details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website.
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain Personal Data about your interaction with our Website, including information about your equipment, browsing actions, and patterns. This includes:
- details of your visits to, and use of, our Website. This includes: browsing history, search history, traffic data, logs, referring/exit pages, date and time of your visit to our Website, error information, and other communication data and the resources that you access, use, or otherwise interact with on or through the Website; and
- information about your computing device and internet connection, i.e., your IP address, operating system, device make and model, and browser type.
The information we collect through automatic data collection technologies includes Personal Data, or we may maintain or associate such information with Personal Data we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service by enabling us to:
- estimate our audience size and usage patterns;
- store information about your preferences;
- record your activities on our Website for analytics and debugging purposes;
- customize our Website according to your individual interests;
- speed up your searches; and
- recognize you when you return to our Website.
The technologies we use for this automatic data collection may include:
Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. Our Website may use both session cookies and persistent cookies:
Session Cookies. Each time you access the Website, a session cookie containing an encrypted, unique identifier is placed on your device. These session cookies allow us to uniquely identify you when you use the Website and allow us to maintain your login session. Session cookies are required to use the Website and are removed when you log out or close your browser window to the Website.
Persistent Cookies. Persistent cookies that may contain a unique identifier are placed on your device when you access the Website. These cookies are used to track aggregate and statistical information about user activity, maintain your preferences, and provide you with targeted or behavioral advertising based on your activities on the Website. The amount of time these cookies remain on your device may vary, depending on the cookie.
Third-Party Use of Cookies and Other Tracking Technologies
Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, analytics providers, social media companies, and application providers. These third parties may use cookies to collect information about you when you use our Website. The information they collect may be associated with your Personal Data or they may collect information, including Personal Data, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. This Privacy Notice does not cover any use of information that such third parties may have collected from you for their own purposes, or the methods used by the third parties to collect that information.
BY CONTINUING TO USE OUR WEBSITE, YOU HEREBY CONSENT TO OUR RECORDING YOUR COMMUNICATIONS YOU MAY HAVE WITH OUR WEBSITE, AND OTHER ACTIONS THAT YOU TAKE ON OR THROUGH THE WEBSITE AND OUR DISCLOSURE OF SUCH RECORDED INFORMATION TO THIRD-PARTY PROVIDERS OF SUCH RECORDING TOOLS.
Information We Create About You
We may also create certain information about you. When we associate this information with other Personal Data about you, we consider this information to be Personal Data. This information includes: unique identifiers and records of personal property, products, or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
3. How We Use Your Information
We use information that we collect about you or that you provide to us, including any Personal Data:
- to provide and personalize our Website and its content to you;
- to provide you with information, products, or services that you request from us;
- to support, develop, troubleshoot, and debug our Website, products, and services;
- to create, maintain, customize, and secure your account with us;
- to process your requests, purchases, transactions, and payments and prevent transactional fraud;
- to provide you with notices about your account, including expiration and renewal notices;
- to provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses;
- to help maintain the safety, security, and integrity of our Website, products, and services, databases and other technology assets, and business;
- for internal testing, research, analysis, and product development, including to develop and improve our Website, and to develop, improve, or demonstrate our products and services;
- to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for that activity;
- for debugging to identify and repair errors that impair existing intended functionality;
- to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
- to notify you about changes to our Website or any products or services we offer or provide through them;
- to allow you to participate in interactive features on our Website;
- in any other way we may describe when you provide the information;
- to fulfill any other purpose for which we have collected it; and
- for any other purpose with your consent.
We may further anonymize or aggregate your Personal Data in accordance with applicable law such that it can no longer reasonably be used to identify you and use it without restriction.
4. Disclosure of Your Personal Data
We do not share, sell, or otherwise disclose your Personal Data for purposes other than those outlined in this Privacy Notice. However, we may disclose anonymized or aggregated information about our users, and information that does not reasonably identify any individual, without restriction.
We may disclose Personal Data that we collect or you provide as described in this Privacy Notice:
- to our affiliates and subsidiaries;
- to contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep Personal Data confidential and use it only for the purposes for which we disclose it to them. These entities provide IT and infrastructure support services, customer relationship management services, and facility security services;
- to a potential or actual buyer or other successor in the event of a planned or actual merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of LIFT’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by LIFT about our Website’s users or others is among the assets transferred;
- to fulfill the purpose for which you provide it;
- for any other purpose disclosed by us when you provide the information; and
- with your consent.
We may also disclose your Personal Data to:
- comply with: (i) federal, state, or local laws, or to comply with a court order or subpoena to provide information; (ii) civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or local authorities; and/or (iii) certain government agency requests for emergency access to your Personal Data if you are at risk or in danger of death or serious physical injury;
- cooperate with law enforcement agencies concerning conduct or activities that we (or one of our service providers) believe may violate federal, state, or local law;
- exercise or defend legal claims and to enforce or apply our terms of use and other agreements;
- engage in any actual or contemplated merger, acquisition, asset sale or transfer, financing, bankruptcy, dissolution, or restructuring of (or similar transaction involving) all or part of our business; and/or
- protect the rights, property, or safety of LIFT, its customers, or others.
5. Choices About How We Use and Disclose Your Information
We do not control the collection and use of your information collected by third parties described above in the Disclosure of Your Personal Data section. When possible, these organizations are under contractual obligations to use this data only for providing the services to us and to maintain this information strictly confidential. These third parties may, however, aggregate the information they collect with information from their other customers for their own purposes.
In addition, we strive to provide you with choices regarding the Personal Data we have collected about you. We have created mechanisms to provide you with control over your Personal Data:
Cookies. You can adjust your browser’s settings to refuse all or some cookies. If you disable or refuse cookies, please note that certain parts of our Website may be inaccessible or may not function properly. You can find more information about cookies at http://www.allaboutcookies.org. As noted above, we do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can learn more about interest-based advertisements and your opt-out rights and options from members of the Network Advertising Initiative (“NAI”) on its website (www.networkadvertising.org) and from members of the Digital Advertising Alliance on its website (www.aboutads.info). Please note that you may continue to receive generic ads that are not based on your preferences.
Promotional Emails from LIFT. To the extent you provide us with your email address, we may use it to send you newsletters that may be of interest to you. If you do not wish to have your email address used by us for this purpose, you can opt out at any time by clicking the “unsubscribe” link at the bottom of any email you receive from us. If you opt out of receiving these types of emails from us, please note that you may continue to receive transactional or account-related communications from us (such as in connection with a product purchase, product or service experience, or other transaction).
6. Accessing, Correcting, and Deleting Your Personal Data
You can review and change your Personal Data by logging into the Website and visiting your account profile page. We cannot delete your Personal Data except by also deleting your user account. We may not accommodate a request to change or delete your Personal Data if we believe the change or deletion would violate any law or legal requirement or cause the information to be incorrect.
7. Do Not Track Signals
Some web browsers permit you to broadcast a signal to websites and online services indicating a preference that they “do not track” your online activities. However, there is no accepted standard for how a website or online service should respond to this signal, and at this time, we do not take any action in response to such a signal.
8. Data Security
We have implemented measures designed to secure your Personal Data from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depend on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we have implemented measures to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to our Website. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures deployed on the Website.
9. Consent to Processing of Personal Data in the United States
In order to provide our Website to you, we may store and process your Personal Data outside of the country where you reside or are located, including in countries that may not or do not provide an equivalent level of protection for your Personal Data. Your Personal Data may be processed and stored in the United States, and federal, state, and local governments, courts, or law enforcement or regulatory agencies in the United States may be able to obtain disclosure of your information through the laws of the United States. By using our Website, you represent that you have read and understood the above and hereby consent to the storage and processing of Personal Data outside the country where you reside or are located, including in the United States.
Your Personal Data is transferred by LIFT to another country only if it is required or permitted under applicable data protection law and provided that there are appropriate safeguards in place to protect your Personal Data. To ensure your Personal Data is treated in accordance with this Privacy Notice when we transfer it to a third party, LIFT uses data protection agreements between LIFT and all other recipients of your Personal Data.
10. Children Under the Age of 13
Our Website is not intended for children under 13 years of age, and we do not knowingly collect Personal Data from children under the age of 13. If you are under 13, please do not use or provide any information on our Website or on or through any of its features, register on or through the Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any other Personal Data. If we learn we have collected or received Personal Data from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have collected or received any information directly from a child under 13, please contact us using the Contact Information below.
11. Changes to Our Privacy Notice
We may change this Privacy Notice at any time. It is our policy to post any changes we make to our Privacy Notice on this page with a notice that the Privacy Notice has been updated on the Website’s home page. The date this Privacy Notice was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Notice to check for any changes. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.
12. Contact Information
If you have any questions regarding our Privacy Notice, please contact us at:
American Lightweight Materials Manufacturing Innovation Institute, d/b/a LIFT
1400 Rosa Parks Blvd.
Detroit, MI 48216
1-313-309-9123
communications@almmii.org