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LIFT: Lightweight Innovations for Tomorrow

LIFT: Lightweight Innovations for Tomorrow

Hadrian Rori

Hadrian Rori is the Chief Technology Officer at Detroit-based LIFT – Lightweight Innovations For Tomorrow, one of the founding Manufacturing USA institutes.

Mr. Rori is an accomplished executive with over 34 years of experience in product creation and quality improvement.

His previously held positions include consultation to suppliers and entrepreneurial start-ups in the automotive sector providing operational guidance in application development and manufacturing ramp-up from small-scale prototyping to series production.

Prior positions also include Executive Vice President for Akebono Brake Corporation, where he was responsible for North American Engineering, Quality and Program Management. In addition, he served as Vice President of Vehicle Engineering at Bright Automotive. A manufacturer of state-of-the-art lightweight, hybrid electric vehicles for commercial and government fleets.

Prior to Bright Automotive, Mr. Rori spent 24 years with Chrysler Corporation where he held a variety of product engineering executive positions. His last role at Chrysler was Director of Chassis Engineering for body-on-frame products. Prior to this position, he was senior manager – Jeep® Vehicle Development where he directed the group responsible for functional and quality objectives, vehicle testing, and development for the Grand Cherokee® program.

Mr. Rori has a B.S. degree in Mechanical Engineering from Carnegie-Mellon University and an M.S. in Engineering Management from the University of Detroit. He holds four U.S. patents – two patents for  lightweight vehicles and associated components and two patents for advanced passenger car chassis systems.